Applications for free instructional course for Black entrepreneurs now open

Photo credit: Jono Erasmus

NYC Department of Small Business Services (SBS) Commissioner Jonnel Doris announced “BE NYC Startup Intensive,” an instructional course to provide Black entrepreneurs with resources and support they need to launch and grow successful businesses.

The course will consist of two distinct tracks – the first will support all Black entrepreneurs and the second will be tailored for Black women entrepreneurs. Each track will have its own application and selection process. In total, BE NYC intends to reach more than 100 Black entrepreneurs through this program.

According to BE NYC’s landmark report, Black entrepreneurs cited the challenges of lacking specific knowledge to run a business and reliable resources when starting and operating a successful business. BE NYC Startup Intensive seeks to address these challenges by offering a no-cost, 11-session instructional course to assist Black entrepreneurs with launching and sustaining the businesses of tomorrow.

With the guidance of experienced facilitators, business experts, and a network of supportive peers, participants will:
– Learn techniques to overcome barriers such as limited access to capital, atypical work experience, and continuing education needs
– Master the fundamentals of entrepreneurship and refine their business concepts
– Identify the components of a strong business plan
– Gain the knowledge and skills they need to launch a profitable business, including identifying existing opportunities, organizations, and resources
– Network with entrepreneurs and learn about funding opportunities

To qualify for BE NYC Startup Intensive, entrepreneurs must have a specific business idea or have recently launched a business, have at least two years of work experience, and have conducted initial market research for their business.

Applications for BE NYC Startup Intensive are now open. Applicants can select the “general track” or the “women entrepreneurs track” to identify their interest. To learn more and apply, visit

BE NYC Startup Intensive is one of several programs – including BE NYC Mentors, the BE NYC/MasterCard Digital Doors webinar series, and Shop Your City: BE NYC – that the City has launched as part of a broader commitment to close the racial wealth gap and support Black-owned businesses.

BE NYC Startup Intensive was designed and will be facilitated by D. Bernard Webster of OPEN DOOR LLC and Tuesday P. Brooks of AJOY.

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